For years, retailers have talked about improving customer service, enhancing personalization and creating more convenient shopping experiences. But most still struggle with providing a customer experience (CX) that truly differentiates them.
What separates the leaders from the laggards? One essential element is adaptability. While laggards tend to follow the pack, leaders dive into their data to create the next trends that will drive brand loyalty and appeal to their target customers.
But doing so is easier said than done. Today’s customer journeys and expectations change almost monthly. To keep pace, leading brands constantly test new ideas and innovations, but that process can get costly and cumbersome if not done properly.
In this white paper, we’ll explore four common CX challenges retailers face today and how the right CX management solution can help overcome them. You’ll learn how to:
- Create seamless, personalized experiences;
- Offer convenience-oriented functionalities;
- Give customers a range of feedback methods; and
- Adapt to the rise of influencers.