The Retail TouchPoints Network

Death to RoAS: The Brave New World of Measurement & Attribution

The old performance measurement model – one that relies on single-channel return on ad spend (RoAS) – no longer serves modern brands or the diverse digital world consumers inhabit. It’s time to leave this single-use metric behind and step into the future with KPIs and forecasting tools that enable brands to measure performance holistically and set accurate revenue growth goals.

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Death to RoAS: The Brave New World of Measurement & Attribution

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